Their reasons seem to echo the emerging sentiment from the indie fringes of the music scene:
we have decided to embrace the indisputable fact of music in the 21st century, put our money where our mouth is...
They see it, we see it. The RIAA doesn't. This is becoming a bigger deal now than it was in the past. It used to be about simply watching dinosaurs sinking into the tarpits with amusement, chuckling as they launched a flurry of lawsuits at the manufacturers and distributors of tar. But since the stakes have been ratcheted up by the RIAA takedowns of bitorrent sites this is becoming a bona fide struggle.
Who will the RIAA sue when all the artists start distributing directly over the web?
